About me
Hello, I‘m a Product Manager with experience in product development, customer success, marketing, and user onboarding. I’ve worked with startups and growing businesses to build products that solve real problems (and avoid creating new ones).
I enjoy talking to customers, understanding what they need, and working with teams to turn those conversations into meaningful products.
Prior to product management, I have worked in sales, customer success, advertising, and travel consulting. Over the years, I have realised that my true passion is helping people. A customer may be right or wrong, but how they feel about a product or a service matters a lot and my expertise lies in understanding the gaps between their needs and the product offerings.
Areas of Expertise
Product Design and Development
User Research and Customer Journey Mapping
Wireframing & UX Thinking
Agile Product Development Principles
Digital Marketing and Brand Strategy
Content Planning and Branding
Creating Marketing Collaterals using Canva
Community Engagement through Social Media
Projects
My professional portfolio has one tiny problem: the best bits are under NDA.
So, while I can’t share those projects (my lawyers would appreciate that), here are a selection of projects I’m allowed to talk about. Some were built as part of my Master’s program in collaboration with real companies, while others were personal and learning projects that helped sharpen my product thinking, especially in the age of AI tools. They still showcase how I think, solve problems, and communicate ideas.
Spec Ad for Spotify
Story inspiration: Personal experiences on Dublin Bus
Tools used: Visuals generated by Gemini based on my script. Edited using Canva.
Blogs
How to Create Effective Digital Marketing Campaigns? A Step-by-step Guide
Digital marketing remains the backbone of modern business growth in 2025. With consumer behavior changing rapidly and online competition growing stronger, brands need more than just ads.
Best SEO Practices in 2025: Your Guide to Ranking Higher
Search engine optimization (SEO) has evolved rapidly, especially in 2025. Today, mastering SEO is about more than just keywords. It’s about delivering value, relevance, and a top-tier user experience.
Ethical Marketing Practices: How to Build Trust in a Digital World
Adopting ethical marketing practices isn’t just about following the rules. It’s about earning trust, enhancing brand reputation, and building long-term loyalty.
Frequently Asked Questions
How do you approach learning about a new client's industry or niche?
I begin every project with comprehensive research: studying the client’s competitors, industry trends, and audience behavior. I use tools like SEMrush, SimilarWeb, and social listening, combined with client interviews, to tailor strategies that are both relevant and effective for your specific market.
What happens if a campaign doesn’t achieve its intended results?
Transparent communication is key. If a campaign does not perform as expected, I analyze the data, identify bottlenecks, and recommend adjustments. I believe in a test-and-learn approach, refining tactics until we reach the desired outcome, while keeping you informed throughout the process.
Do you offer any free services?
Yes, sometimes. If you own a service that focuses on the well-being of the community, especially the vulnerable population such as elderly folks or people with disabilities, I would love to volunteer depending on my availability and the scope of the project.